Until the discoveries of its environmental impact, plastic was a symbol of human innovation. We want to bring back that symbol.
Plastic is also a great material, an amazing product with a multiple range of beneficial product applications that allow mankind e.g. to build, to protect, to transport, to package, to endure. Until today we have just been producing plastic but now, we need to re-use more, upcycle more, make sorting easier, and see new opportunities in plastic before we end its life in the combustion chamber.