In 2016, Carlsberg introduced their new DraughtMaster system. It was revolutionary, with many benefits but, after usage, what should they do with the plastic? Globally plastic is highly criticized for its environmental impact but at that time Carlsberg already thought about how to minimize its carbon footprint: upcycling. At Re-Plastic, we transform Carslberg’s used DraughtMaster kegs into new products. From waste to rebirth.
Thinking circular instead of linear, makes the DraughtMaster keg more sustainable than the traditional steel keg.